Hoya verkoopt Pentax aan Ricoh

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Hoya, een grote speler in de fotomarkt die onder andere eigenaar is van Tokina, Pentax en Kenko, gaat de cameradivisie van Pentax verkopen aan Ricoh. Hoya nam Pentax in 2007 over, maar was naar verluid met name geïnteresseerd in de medische tak. Desondanks was er wel sprake van samenwerking tussen Tokina en Pentax op het gebied van objectieven. Hoya heeft er nooit een geheim van gemaakt de cameratak weer te willen verkopen en heeft dus in Ricoh een geïnteresseerde kandidaat gevonden. De overnameprijs is $124,2 miljoen. 

Marktsituatie

Volgens Reuters zijn de verkopen van Pentax het afgelopen fiscale jaar (dat in maart eindigde) met 13% afgenomen. Pentax zou een wereldwijd marktaandeel hebben van slechts 1,5%. Voor Ricoh biedt de overname een kans om haar marktaandeel in de markt uit te breiden naar het segment boven compactcamera, zoals spiegelreflexen en systeemcamera’s. Tot nu toe heeft Ricoh een zeer beperkt marktaandeel, maar wel enkele interessante (gevorderde) compactcamera’s.

PERSBERICHT

HOYA Corporation (“HOYA”) and Ricoh Company, Ltd. (“Ricoh”) hereby announce that pursuant 
to decisions by the President and CEO of HOYA and Representative Director of Ricoh, respectively, 
HOYA and Ricoh have executed an agreement as of today to transfer HOYA’s PENTAX Imaging 
Systems Business (the business of developing, manufacturing and selling optical instruments such as 
digital cameras and replacement lenses, digital camera accessories, security camera-related products, 
and binoculars) (the “PENTAX Imaging Systems Business”) to Ricoh.  HOYA will effectuate this 
transfer by incorporating a new corporation (“NewCo”), cause NewCo to succeed the PENTAX 
Imaging Systems Business by way of a corporate split (kyushu bunkatsu) (the “Corporate Split”), 
and transfer all shares of NewCo to Ricoh (such split and transfer shall be referred to as the 
“Split/Transfer”) as of October 1, 2011 (Estimated). 
Prior to the Split/Transfer, HOYA intends to transfer its interests in PENTAX VN CO., Ltd., an 
overseas subsidiary of HOYA in relation to the PENTAX Imaging Systems Business, to NewCo. 
Please note, that since the Corporate Split is a simplified corporate split (kan-i kyushu bunkatsu), 
disclosure items/content have been partially abbreviated. 
Further, HOYA will continue to develop its businesses assigned from PENTAX Corporation which 
was merged (kyushu gappei) into HOYA on March 31, 2008 other than the PENTAX Imaging 
Systems Business, such as its businesses regarding digital camera modules, DVD pickup lenses, 
endoscopes, artificial bones, and voice synthesis. 
HOYA merged (kyushu gappei) with PENTAX Corporation on March 31, 2008, and has developed 
the PENTAX Imaging Systems Business assigned from PENTAX Corporation until now.  As part of selecting and focusing its management resources, HOYA has decided to cause NewCo to succeed 
the PENTAX Imaging Systems Business via the Corporate Split, transfer the business and shares, 
etc. of HOYA’s Imaging Systems business subsidiary to NewCo via a business transfer and 
share/interests transfer, and thereafter, transfer all shares of NewCo to Ricoh. 
Ricoh’s core business is office solutions focusing on MFPs, Ricoh has also introduced many cameras 
to the market since its inception in 1936. Ricoh was one of the first manufacturers to launch digital 
cameras in 1995 and Ricoh’s current high-end compact digital cameras are well regarded in the 
industry. 
Now Ricoh aims to establish a consumer business. As a first step to achieve this goal, Ricoh 
strengthens its camera businesses. Ricoh takes it as an indispensable initiative to obtain the small and 
lightweight interchangeable lens camera technology, lens technology and sales channels held by the 
Pentax Imaging Systems Division to pave the way for further advancement and innovations in the 
digital camera market.  
Through this acquisition, Ricoh plans to 1) enhance its digital camera businesses (especially the 
interchangeable lens camera market which is expected to grow), 2) create value-added businesses for 
taken photographs (creation and development of value-added services that encourage seeing, storing 
and refinishing photographs and utilize photographs as communication tools), and 3) expand to other 
fields (study of entry into the image archiving  business using medium-format digital cameras and 
enhancement of security-related products)
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Jeroen

is mede-oprichter van FotoVideo.nu, schrijver van diverse (foto)boeken en auteur voor verschillende tijdschriften. Hij fotografeert sinds 1994 met een spiegelreflexcamera en geeft ook af en toe presentaties en workshops over fotografie. Volg Jeroen ook op Twitter.

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